From the time of 1999's Salesforce is serving its customer from multiple industries, and one of its early adopters in the manufacturing industry. We know "Manufacturing industries are facing endless pressure to revive operations and reinvent themselves" we are now in the Fourth Industrial Revolution where manufacturing companies have been receptive to adopt IoT technology to streamline their operations. And as a result of using multiple applications, manufacturers are dying in data.
Sometimes it becomes difficult to understand useful information from sensors placed on heavy equipment and machinery. Apart from the IoT issue, manufacturing businesses also face the siloed ERP systems where data gets trapped in isolation.
Salesforce is continuously developing new tools to resolve the bottlenecks faced by manufacturers. Today, tools like Salesforce Manufacturing Cloud, Sales Cloud, and Sustainability Cloud can help manufacturing industries stay in lockstep with evolving demands.
Let's discuss below:
How Salesforce CRM is termed as a game-changer for the manufacturing industry?
If you are from the manufacturing industry and still thinking whether opt Salesforce CRM Solutions or not? then it's a wise choice to implement Salesforce. Salesforce CRM helps manufacturers scale quickly and
personalize with planned steps.
Salesforce helps manufacturing industries to boost sales productivity, it also helps in making planning easier with its easy to use interface and by registering every action of the work cycle in the CRM to keep track of records. The clear documentation of every instance gives your decision-makers, a better insight into the situation with interactive data visualization.
Four unique solutions by Salesforce for Manufacturing Industries:
Channel optimization: With Salesforce CRM we can develop a perfect channel management solution that is fully personalized according to the Manufacturing Industries. That brings manufacturers to collaborate with distributors and dealers on service, marketing, sales, and more. With such a customizable platform, partners and traders can easily extend their capabilities together
Delivering expertise with field Service: Salesforce launched the new cross-cloud technology named as "Salesforce Customer 360 Data Manager" that lets the field service agents view customer data and learn about the customer, the products they have purchased, the case history, and previous service requests. Salesforce empowers the service agents with the necessary tools which allow them to assist the customers wherever they are. Apart from this, Salesforce Field Service Lightning also helps in scheduling and dispatching the right technicians for every job on time.
Enhancing buyer experience: Salesforce B2B Commerce helps in streamlining the online buying experience. It helps in recommending and organizing prices, products, and contracts to deliver smooth warranty and service experiences that refine your brand name and increase the customer retention rate. With tools like Sales Cloud and Einstein Analytics, Salesforce is able to give an improved B2B buying experience.
Effective marketing: Salesforce comes with a wide range of marketing tools that will help your firm establish a strong online presence and acquire customers at an astounding rate. Products like Salesforce Marketing Cloud (B2C focused) and Pardot (B2B focused) enables you to generate leads, nurture them, and personalize every step of the customer journey to give your clients the attention they deserve. This way, you can regulate the entire customer life cycle with a platform that meets and addresses the unique business challenges you face.
Conclusion: Salesforce is a versatile platform that challenges the limits of a CRM with its ability to do much more than any traditional CRM. It is perfectly suitable for every industry, including manufacturing. Let’s grow together. Schedule a Call today!!